New "Here’s Hospitality" Quality Mark: How It's Shaping Russia's Short-Term Rental Market

What Is the "Here’s Hospitality" Badge?

Avito Travel has launched its own quality badge – "Here’s Hospitality." It’s a visual marker that hosts receive when their listings earn high scores from real guests. No juries or expert panels are involved – everything is based on traveler reviews.

How Does the Reward System Work?

To earn the badge, three simple conditions must be met, evaluated at the end of the year:

1. Rent out the property on a daily basis through the Avito Travel platform.
2. Keep an average rating of at least 4.8.
3. Gather a minimum of 10 new reviews during the year.

If a single host has several properties that meet the criteria, each one gets its own badge.

What Do Winners Receive?

Awarded hosts get two items:

• Sticker – a small label that can be placed on the door, mirror, fridge or any visible surface inside the accommodation.
• Certificate – an official quality confirmation that photographs well and can be added to the listing.

These pieces act as a simple, yet effective signal for future guests: “This place has already been checked and approved by other travelers.”

Why Is It Important for the Market?

Short‑term rentals in Russia are growing fast. Forecasts say that by 2026 more than 64,000 listings from Kaliningrad to Vladivostok will carry the "Here’s Hospitality" badge. Such a large rollout changes the rules of the game:

• Reputation becomes the main asset. Instead of competing solely on price, owners can now attract guests with service quality.
• Service level rises. To keep a high rating, hosts have to pay more attention to cleanliness, amenities and communication.
• Trust increases. For travelers, the visual badge simplifies the choice, especially in cities they know little about.

What Does the Badge‑Getting Process Look Like?

1. Registration. The host posts a listing on Avito Travel and starts welcoming guests.
2. Collecting reviews. After each stay, guests leave a rating and comment.
3. Counting. At year‑end the system automatically checks whether the criteria are met.
4. Awarding. If everything lines up, the host receives the sticker and certificate, ready to be displayed.

Practical Tips for Hosts

• Gather reviews actively. Politely ask guests to leave a comment after checkout – it speeds up reaching the 10‑review threshold.
• Watch the rating. A dip below 4.8 can cost the badge, so respond to negative feedback quickly and constructively.
• Use the visual items. Put the sticker where guests will see it right away – it boosts perceived quality and can become a photo subject for social media.
• Refresh the interior. Even small touches – a clean mirror, a tidy fridge – make the place more appealing and help earn better scores.

What Avito Travel Representatives Say

Valeria Zima, head of the marketing group, notes that the "Here’s Hospitality" badge is not just an award but a way to thank those who work daily on guest comfort. According to her, the initiative helps build a culture of hospitality across the country and supports a stable business for hosts.

How the Badge Changes Perceptions of Russia Among Tourists

For travelers planning a trip across Russia, a single quality standard simplifies the hunt for reliable accommodation. Instead of scrolling through dozens of listings, they can focus on those marked "Here’s Hospitality." This is especially useful in regions where tourism infrastructure is still developing.

Development Outlook

As the short‑term rental market matures, the program is likely to expand. Future steps could include additional award levels or special bonuses for hosts who maintain high ratings for several consecutive years.

Bottom Line

The "Here’s Hospitality" quality badge is a simple yet powerful tool that reshapes the rental market in Russia. It helps hosts stand out, builds guest trust and pushes overall service standards upward. If you’re thinking about renting out a property daily, pay attention to these criteria and aim to join the new wave of quality hospitality.

Based on materials from: trn-news.ru.